June 22nd, 2007 - DriftLive.com
Interview with Siego Yamamoto, Nob Taniguchi Unleased and Advice from a pro with Casper Canul.
Interview with Siego Yamamoto, Nob Taniguchi Unleased and Advice from a pro with Casper Canul.
‘To become sponsored you must sell yourself.’
Some drivers take it further and become soulless NASCAR bots and are just annoying corporate lap dogs.
Sponsorship is about making the sponsor money. You will only gain a sponsor if your image can sell more X for them. The only reason for a sponsor to give you money is if you can demonstrate an acceptable rate of return on their investment.
If you must get a sponsor do it like DA and keep your own image and not become a corporate pretty boy. (BTW I’m not saying anything abut Casper with this)
Comment by umai kakudo — June 27, 2007 #